Enriched with lemon extract, the shampoo is formulated to support the hair's natural shine and brighten colour. Opti-PLEX™ technology features to nurture damaged tresses, helping to combat the effects of chemical treatments, environmental aggressors and styling. Directions and ingredients Lather evenly through wet hair...

Suited to all shades of blonde, the conditioner envelops the locks in colour-protecting action while nourishing from root to tip. Infused with lemon extract, the formula is bursting with brightening properties to help promote a natural-looking shine. Directions and ingredients After shampooing with All...

Offering a gentle cleanse, the formula helps to preserve the potency of blonde hair. Lemon extract works to create blinding shine as it locks in colour for up to 10 weeks. Directions and ingredients Lather evenly through wet hair and rinse thoroughly. Follow with...

Extends Colour Prevents Damage Pollution Shield UV Protection Adds Shine Heat Protection Nourishes Repairs Damage Hydrates Tames Frizz Directions and ingredients Spray over wet or dry hair. Do not rinse. Top up between washes and on the go.Aqua (Water/ Eau), Glycerin, Propanediol, Phenoxyethanol, Caprylyl...

Keeps blonde bright and healthy.Gradually removes yellow tones and damage from blonde hair.Designed for everyday use to maintain salon-fresh colour.OPTI-PLEX technology strengthens hair to rewind and reconstruct damage caused by chemical treatments and thermal styling. Directions and ingredients After shampooing with Clean Blonde Damage...

Keeps blonde bright and healthy.Gradually removes yellow tones and damage from blonde hair.Designed for everyday use to maintain salon-fresh colour.OPTI-PLEX technology strengthens hair to rewind and reconstruct damage caused by chemical treatments and thermal styling. Directions and ingredients Lather evenly through wet hair and...

Be your whitest, brightest blonde! Erase damage & unwanted yellow tones in 1 wash. For hair that's blonder, stronger and smoother. This dual-force conditioner also contains our max-strength violet micropigments that instantly knock out brassy tones, whilst the unique Opti-PLEX™ technology reconstructs bonds and...

Be your whitest, brightest blonde! Erase damage & unwanted yellow tones in 1 wash This dual-force shampoo contains our max-strength violet micro-pigments that instantly knock out brassy tones, whilst the unique Opti-PLEX™ technology penetrates deep into the hair's core to reconstruct bonds after chemical,...

Instantly removes yellow tones from blonde hair with hydrating guarana. Directions and ingredients Apply after shampoo. Massage through hair, concentrating on the ends. Rinse thoroughly. Aqua (Water), Cetyl Alcohol, Stearyl Alcohol, Behentrimonium Chloride, Dimethicone, Glycerin, Cetrimonium Chloride, Parfum (Fragrance), Phenoxyethanol, Isopropyl Alcohol, Silicone Quaternium-16,...

Instantly removes yellow tones from blonde hair with hydrating guarana. Directions and ingredients Apply to wet hair, lather evenly and leave in for up to 5 minutes. Rinse well, then finish with Fudge Clean Blonde Violet Toning Conditioner. Aqua (Water), Sodium Laureth Sulfate, Cocamide...

Fudge Daily Mint conditioner smells and feels amazing to use. The menthol-enriched formula cools and stimulates the scalp on contact, and the grapefruit extract strengthens hair follicles to prevent hair loss. The awakening tingling sensation and the delicious mint fragrance is the perfect combination...