MOOGOO Milk Shampoo 500 ml

MooGoo combines small amounts of 5 different natural cleaners as this can be gentler on the hair than one concentrated cleanser. They chose natural cleansers that wash and foam up fairly well, although the foaming action isn't quite as intense as it would if we used a synthetic detergent like SLS (or other common culprits that end in -fate). But they're happy to make this small trade-off to use more natural ingredients that are healthier for us and the environment. This just means a little more agitation required to build up the lather, which if you look at it another way, a great excuse for a head massage.